Toppen Shopping Mall #JelesEk Joe Flizzow ft Joyce Chu

Case Study
Summary
  • Campaign Period
  • Q4 2019
  • Key Objective
  • Shoutout for Toppen Shopping Mall opening, Create hype & pull crowd to visit
  • Key Message
  • The first ever comprehensive entertainment centre with rooftop concept mall would be the game changer for Tebrau’s surrounding community
  • Strategy
  • Music Video collaboration between two well known Malaysian artist Joe Flizzow & Joyce Chu in funky style to in line with Mall’s resemblance
1
MUSIC VIDEO
1
TIKTOK CHALLENGE
1
LIVE PERFORMANCE
8
SOCIAL MEDIA POSTING
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