The Music Run Ft Hotlink

Case study
Summary
  • Campaign Period
  • Q4 2019
  • Key Objective
  • Relate the brand as a telco that brings much fun & energetic vibes.
  • Key Message
  • Think of hype, think of HOTLINK
  • Strategy
  • Shoutout via social media posting by KOL before & after event. Reliance on the youthful image of KOLs in line with HOTLINK target audience to consolidate brand identity.
5
Alpha Influencers
5
Personalise MV
15
Static Posts
Multiple story chain
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