Perfect World Mobile

Case Study
Summary
  • Campaign Period
  • Q3 2019
  • Key Objective
  • Create noise for mobile game launch
  • Key Message
  • Reminisce the legacy of the 12-year classic where Perfect World Games are available via desktop, telling the fans that the best of the best is making a return again.
  • Strategy
  • Engage with Top Youtubers for social media contents, KOL to act as the gaming icon in official promotional video & even song composed by Namewee to create the hype for mobile game launch.
1
ARTIST
9
INFLUENCERS
34
SOCIAL POST
1
MUSIC VIDEO
7
YOUTUBE VIDEO
28
FACEBOOK POST
43
INSTAGRAM STORY
1
OFFICIAL PROMOTIONAL CLIP
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