Maxis Zerolution 360
Summary
- Campaign Period
- Q1 2019
- Key Objective
- Educate audience on plan’s benefits
- Key Message
- Hassle & worry-free way to lease a brand new smartphone with MAXIS.
- Strategy
- Having female celebrity to blend in their personal story about smartphone through short video. Lastly, celebrities are to direct their audience to MAXIS website..
10
SOCIAL POSTS
5
FACEBOOK
5
INSTAGRAMCheryl Lee
Joey Leong
Jojo Goh
Queenzy Cheng
Lenna Lim
