Maxis Zerolution 360
Summary
- Campaign Period
- Q1 2019
- Key Objective
- Educate audience on plan’s benefits
- Key Message
- Hassle & worry-free way to lease a brand new smartphone with MAXIS.
- Strategy
- Having female celebrity to blend in their personal story about smartphone through short video. Lastly, celebrities are to direct their audience to MAXIS website..

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