Electrolux Fashion Care

Case study
  • Campaign Period
  • Q3 2019
  • Key Objective
  • Brand Ambassador engagement for household laundry series
  • Key Message
  • To partner with a well-known local designer as a campaign’s KOL in order to endorse Electrolux key features, outstanding technology, create reasons to believe, and draw lifestyle/fashion media and bloggers attentions.
  • Strategy
  • Homegrown luxury womenswear designer appointed as Brand Ambassador to suit targeted market
Year endorsement period
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